BUYER’S CHECKLIST

Compare the whole offer.
Not just the fee.

Ownership, funding, support, and continuity matter alongside the advertised price. Compare providers using the same assumptions.

Published Afan package fees.

PackageAccounts / scopeFee
Single1 Meta ad account€100/month
Starter5 Meta ad accounts€200/month
LifetimeScope requires written confirmation€2,000 one-time
VolumeCustom requirementCustom quote

These are published package fees, not a complete media budget. Confirm ad funding, taxes, payment charges, and any additional fees in your proposal. Monthly cancellation requires notice at least 10 days before the current period ends.

Access & ownership

Account owner, agency or business account type, access permissions, and whether a Page or portfolio is included.

Spend & billing

Daily spend limits, currency, time zone, prepaid funding or own-card billing, fees and minimums.

Delivery & continuity

Delivery window, account source, upstream dependency, and the response if the source loses access.

Replacements & balance

Eligibility, exclusions, replacement count and timing, refund rules, and treatment of unused ad funds.

About the Lifetime label

The one-time price does not by itself specify unlimited accounts, unlimited replacements, or perpetual support. Obtain the applicable scope and duration in writing before purchasing.

Dealing with an account restriction?

Model the fee structure.

Compare a fixed service fee with a percentage quote you have received. This is a hypothetical calculation, not competitor pricing or an Afan volume offer.

Formula: the greater of spend × percentage or the quoted minimum fee. Media spend, tax, payment charges and service differences are not included in this fee comparison. Check whether the account types and scope are comparable.

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